Hailey Bieber Just Teased the Rhode Products That Have Been on Everyone’s Wishlist

From the Rhode lineup behind Hailey’s 2026 Met Gala glam to a recent GRWM, fans are speculating that a summer product launch could be on the cards.

By now, Hailey Bieber’s Rhode needs very little introduction. What started in 2022 as a three-product skincare line built around barrier health and the now-iconic glazed donut aesthetic has quickly become one of the most cult-followed beauty brands in the world. The Rhode philosophy: one of everything really good, has kept the brand on its own path when it comes to product releases and expansion. It is an approach that has built one of the most engaged communities in beauty, where every new drop is an event. And since the release of the Pocket Blush, fans have had one request sitting firmly at the top of the list, a bronzer. And it looks like that might finally be happening.

Rhode has had a standout period of growth in recent years. Acquired by e.l.f. Beauty for $1 billion in May 2025, the brand went on to break launch records at Sephora North America and Sephora UK, before expanding to MECCA across Australia and New Zealand. Then came Coachella 2026, where Hailey and Justin Bieber unveiled the viral Rhode x The Biebers collaboration, introducing the Spotwear Hydrocolloid pimple patches and marking the brand’s first standalone, targeted acne-focused product. The launch quickly took over social media, becoming as much a pop-culture moment as it was a product release.

Which brings us to the last two weeks, where Rhode has been sharing a run of product teasers online.

On May 6, the Rhode Instagram shared a carousel breaking down Hailey’s Met Gala glam by celebrity makeup artist Mary Phillips. Alongside the known products, followers quickly noticed several unreleased items appearing in the lineup.

Three in particular stood out: a chocolate brown compact in the signature Pocket Blush-style packaging, alongside a baby pink and a gold bottle, both with a shimmery finish. The brand referenced these unknown products only with emojis (👀🤎✨) in the caption, with no product details shared. Within minutes, speculation around bronzer and glow-focused base products began circulating across the comments.

Then on May 12, Hailey posted a GRWM to her Instagram, Ella Langley’s Choosin’ Texas playing in the background. She followed her usual Rhode skincare routine, applying Glazing Milk, with an added step that appeared to include mixing in a luminous drop-style product before makeup. A brush remained just out of frame as she blended her base products. She also used the chocolate brown compact in the Pocket Blush-style packaging, applying it to warm and bronze the skin. The post has since reached 2.2 million likes.

As of writing, Rhode has just dropped another teaser on Instagram. A carousel posted on 16 May features Hailey in a chocolate brown bikini and matching bolero, holding what appear to be two bronzing compacts, captioned simply “warming up 🤎”. Alongside the compacts, additional frames from the shoot offer another look at the suspected glow and shimmer drops, suggesting a sun-drenched summer launch may be closer than we think.

In considering how the potential release could play out, there is a quiet expectation that if the bronzer sits within the Pocket Blush compact, it will likely carry the same creamy, blendable texture the blushes are known for. The golden drops, seen mixed into Glazing Milk, suggest something slightly different again, potentially a luminosity focused addition to the range designed to be layered for added glow while still remaining consistent with Rhode’s skin first approach.

No launch date has been confirmed. Rhode has said nothing officially. That is the Rhode effect, and the community is doing the rest.